As the son of a migrant vineyard worker turned winery mechanic, Gustavo grew up surrounded by the culture, the passion, and the dedication of the individuals who helped to define this now famous wine making region. Gustavo immigrated to the Napa Valley from Jalisco, Mexico at the tender age of 3. His family settled in Rutherford and put down deep roots – a move that forever altered the path for Gustavo. Wine – the soil, the climate, the fruit and the people who labored to produce it – made an impression.
Gustavo went to the University of Oregon on a baseball scholarship, but it was a short-lived adventure – his heart remained in wine country. He transferred to U.C. Davis, and was one of the first Latino graduates from the oenology program with a degree in Fermentation Sciences. He spent a year at Chateau Montelena, and then joined Mike Grgich as he opened Grgich Hills Cellars in 1977 – where Gustavo made wines for 23 years.
In 1996, Gustavo produced the first wine under his own label, and ventured out on his own in 1999.
Today, Gustavo makes Napa Valley wines in a style inspired by old-world winemaking techniques, with a dedication to small vineyards and the highest quality fruit.
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